About

Arayo provides consulting services to telcos, satellite operators, teleport operators and media companies. We specialise in satellite communications, broadcasting and telecommunications.

Alexander Oudendijk is the founder and principal consultant of Arayo.

Alexander has over 40 years experience in the satellite and broadcasting industry. He has held senior management positions with leading satellite operators and service providers.

Services

The consultancy services that Arayo provides include the following:

Mergers & Acquisitions

Identifying and advising the clients on promising M&A targets

Strategic Investments

Sourcing strategic investors to enable the clients to grow market share

Business Development

Developing market growth - and optimize product & services strategies

Commercial Strategy

Developing go-to-market strategies for geographical and vertical markets

Pricing Strategy

Advising clients how to optimize product & services pricing in specific markets

Organisation

Designing organizational structures based on accepted commercial strategy

Negotiations

Providing client team coaching during commercial negotiation processes

General Business

• Review of commercial contracts • Proposals on optimizing the use of business assets • Identification of potential business risks and developing   possible mitigating measures
Experience

President of the Board

neXat Jul 2022 - Present Brussels (Belgium)

Managing Director

arayo Sep 2010 - Present Gostingen (Luxembourg)

Providing consultancy to the senior management of satellite, broadband and media companies.

Clients include Vivendi, CanalPlus, ITV, Sky Italia, Eutelsat, Asiasat, Arabsat, Avanti, ABS, PSN (Jakarta), Media Broadcast, Luxemburg Post, OHB, AOneSat, Integrasys, neXat

Chief Commercial Officer

SES ASTRA May 2002 - Sep 2010 Betzdorf (Luxembourg)

Director of European Sales / Managing Director Germany & European Vice President of Sales

Hughes Network Systems Europe Mar 1995 - Apr 2002 Milton Keynes (UK) and Darmstadt (Germany)

Consultant Satellite Services & Networks

Ray-Com Oct 1994 - Mar 1995 Guildford (UK)

Director Sales and Business Development Middle East

SPAR Aerospace / Comstream Corporation Aug 1992 - Sep 1994 Montreal (Canada) and Guildford (UK)

Senior Project Manager

Ericsson - GE Mobile Communications Canada Nov 1990 - Jul 1992 Toronto (Canada)

Manager Telecom Division

DGH Commmunication Systems Jan 1990 - Oct 1990 Toronto (Canada)

Manager Transmission

Siemens Sep 1985 - Dec 1989 Bandung (Indonesia)

Sales Engineer

Siemens Netherlands Mar 1984 - Aug 1985 The Hague (Netherlands)

Associate Expert

International Telecommunication Union (ITU) Aug 1981 - Mar 1984 Geneva (Switzerland) and Mogadishu (Somalia)